White hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google.
Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers. White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.
Gray Hat SEO is an SEO practice that’s riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites.
Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a page’s ranking in a search engine result page (SERP). These practices are against the search engine’s terms of service and can result in the site being banned from the search engine and affiliate sites.
SEO stands for search engine optimization and is the practice of increasing the quality and quantity of traffic to your website through organic search engine results. Organic traffic is any traffic which you do not pay for. The majority of online traffic is driven by serch engines.
A little more SEO terms:
Onpage SEO refers to any change you make on your website to improve its visibility. Off Page SEO refers to any change you make off your website to improve its visibility.
Some examples of Onpage SEO optimizations you can make on your website would be updating the title tag, changing the <h1> tag, edits in the meta description of a page.Some examples of Off Page SEO optimizations you can make would be build a link to your website, get your business listed on an external directory, optimize your social profiles, and so on.
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content. Google typically displays the first 50–60 characters of a title tag.
A keyword is simply a search phrase. It is very important SEO term. To be successful in SEO, you need to figure out what your potential customers would search for in Google to find your website and the service or product you offer. Keyword intent, sometimes known as search intent, represents a user’s purpose for the search.
Short tail keywords are much more general search queries consistent of one or two words while long tail keywords on the other hand consist of three to five or even more words.
Keyword volume is the amount of times that keyword get searched for a month.
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